Raffaello Bag Project

This March R.S.V.P digital and PR team collaborated with Cosmo.ru to realize a special project for Raffaello brand. Three of them created an online platform to tell about new package design, copying the form of a lady’s bag. To enhance the effect, partners called for KOLs support.

The main characters of the project appeared to be the most popular and well-known bloggers in Russia: a make-up artist Elena Krygina, a fashion blogger Karina Nigay and a model Anna Ustyuzhanina. Women joined a shooting and created three videos, in which they shared their hacks on looks and their best outfits for vacation to Paris, Milano and to a spa resort. They combined their garments with a universal accessory – a Raffaello Bag, the source of cheerfulness and positivity during a trip.

The videos were published on Cosmo.ru website, in participants’ Instagram, Facebook and Youtube accounts. The clips have been seen by 52K people and general OTS is equal to 3,2MIO users.