KIKO MILANO launch Russia

The first in Russia KIKO MILANO store opened in “Okhotny Ryad” shopping mall in June 2016. R.S.V.P Agency worked out the entry strategy on the Russian market and organized several events dedicated to the launch of the legendary Italian cosmetics brand in Russia: business breakfast for media, party for KIKO MILANO friends and grand opening of the first store. CEO of KIKO MILANO Jan Heere and KIKO MILANO founder and CEO of Percassi Group Stefano Percassi visited Moscow to support the long-awaited appearance of the brand in our country.


On the morning of June 16 R.S.V.P Agency held a press breakfast for journalists in "Semifreddo" restaurant and later that day organized a huge party in Gary Tatintsian gallery to celebrate the launch of KIKO MILANO in Russia. KIKO make-up artists created trendy beauty looks for the guests, and everyone could make a 10-second video in the special area and then upload it to Instagram. Popular Russian celebrities, bloggers and stylists enjoyed the party, among them are designers Dasha Gauzer and Olga Vilshenko, stylist and TV-host Alexander Rogov, singer Yulianna Karaulova, EIC Glamour Masha Fedorova, it-girl Mary Koberidze and many others.

The next day grand opening of the first in Russia KIKO MILANO store took place in “Okhotny Ryad” shopping mall: since the very morning there was a huge lineup of Moscow fashionistas to buy legendary Italian cosmetics and create stylish make-up done by Olga Fox.