i Saloni Exhibition. Milan-Moscow


For more than 55 years Salone del Mobile.Milano bears the name of one of the most significant international events in the sphere of interior design. Since 2005, R.S.V.P agency organizes annual press tours to Milan, involving the representatives of the leading media from Russia, CIS and the Baltic states as well as fulfills daily communication with the journalists, aimed at the promotion of the exhibition on the mentioned territories.

The agency is also responsible for the strategy development and implementation of promotional campaigns in support of the Moscow edition of the exhibition since the date of its launch in Russia. The agency manages the 24/7 work of the press office, handles media planning, organization of events, specials projects, partner programs as well as promo-campaigns in social media etc.

Undoubtedly Russia is one of the most profitable markets for the Italian furniture manufacturers. Year over year the number of the Russian guests at Salone del Mobile.Miano as well as the number of visitors from all over the country of the Moscow edition keep confirming this fact. And to a large extent this is the result of successful strategic planning and implementation of the promotional campaigns.

Olga Kosyreva
Salone del Mobile.Milano is like a New Year, a baseline for designers, architects, manufacturers and distributors. And for design lovers as well, of course – as there is no other place in the world where you can see so many new, interesting, extraordinary and creative things at one time.
Olga Kosyreva
journalist, design expert, moderator of the master-classes at i Saloni WorldWide.