On the 6th of April NYX threw a party, dedicated to new make-up collection – Love you so MOCHI. The celebration was held on the 90th floor of Federation Tower (Moscow City).
At the event NYX showed products from spring edition and additionally celebrated 2 years of presence at Russian beauty market. R.S.V.P team helped the brand out with party concept and guest management. The main guest appeared to be a popular local Youtube-blogger Kate Clapp – the ambassador of Love you so MOCHI collection in Russia.
The new seasonal assortment by NYX consists of highlighter and eye shadows pallettes and a range of lip glosses. The edition is inspired by popular Japanese dessert – mochi. Just like this treat, Love you so MOCHI products have thick and elastic texture and represented in a range of catchy appetizing colors.
The symbol of Love you so MOCHI collection defined design of the event: it was arranged in pure anime style. The space was designed with kawaii stickers, huge toy pool, balloons and playful boards all around the place. Guests were suggested that they create Harajuku-like looks. The right party rhythm was provided by DJs from Deep Fried Friends.