Projects For Dolce&Gabbana

Client
Year
2014
tags
For several years R.S.V.P Agency has been collaborating with the legendary Dolce & Gabbana. In 2014 we coordinated the launch of the Dolce & Gabbana beauty corner in TSUM and presented a new product – Classic Cream Lipstick. The event was hosted in TSUM and was endorsed by the presence of Domenico Dolce, Stefano Gabbana and Monica Bellucci, their muse and the “face” of the advertising campaign. Later on a private charity dinner “Rose Petals” was conducted in Petroff Palace. As a result we gained over 140 publications in key media, with coverage over 1 billion roubles, including Channel One Russia, when Monica Bellucci appeared in a popular talk-show “Vecherny Urgant”. In 2015 we assisted Dolce & Gabbana in hosting the dinner in the residence of the Italian Ambassador dedicated to the launch of the new boutique in Tretiyakovsky Proezd.