Laduree Launch In Russia

Client
Year
2016
tags
The R.S.V.P agency assisted a legendary Ladurée confectionery boutique in conducting the reception dedicated to the launch of their first shop in Moscow and to the brand’s entry of the Russian market the The event was held in the French Embassy in the House of Igumnov. Within the project, we developed the conception of the event and decorated the embassy space. One of the embassy’s halls was transformed into a tearoom with a large table decorated with flowers and macaron sets of different flavors. The guests were invited to try their luck in games: by pulling off a card or by rolling the dice. As a reward, the guests were given a macaron and a cup of tea of special selection. In the other hall, the artists were creating cameo-styled portraits of the invitees, among which were the ambassador of France in Russia Jean-Maurice, the chairman of Ladurée David Holder and the exclusive partner of the brand in Russia Aizel Trudel. A lot of Russian celebrities visited the party as well.