InStyle Beauty Bar Annual Party

Client
Year
2011-2016
tags
For more than 5 years R.S.V.P agency has been developing concepts and organizing InStyle Beauty Bar. InStyle Beauty Bar is a famous annual beauty-party of the InStyle magazine which brings together all the most interesting and trendy things of the beauty world. Themes of the party vary from year to year: healthy lifestyle, comic books, contemporary art, “gold” and “total red”. For the last 2 years the event has taken the form of the charity project, consolidating two largest Russian cities – Moscow and St. Petersburg. For one evening only the most beautiful and famous celebrities become beauty-consultants of the corners of the admirable international beauty brands presented in TSUM and DLT department stores. They help customers to choose their ideal beauty product and share some beauty secrets. Over the years the participants of InStyle Beauty Bar were Renata Litvinova, Olga Shelest, Aurora, Igor Chapurin, Ekaterina Volkova, Ravshana Kurkova, Alyona Akhmadullina, Svetlana Khodchenkova, Yana Churikova, Margarita Lieva, Laura Dzhugelya, Konstantin Gayday, Alisa Grebenshikova, Konstantin Krukov, Elena Kuletskaya, Rita Mitrofanova, Snezhina Kulova, Alexander Rogov, Ingrid Olerinskaya, Olga Ushakova and many others. During the events in 2015 and 2016 a sum of 11 million rubles was raised and donated to charity funds.