For the last several years R.S.V.P agency has created numerous amount of events for L’Oréal’s brands: Urban Decay, ProFiber, Garnier, Elsève, Lancôme and etc.
In summer 2015 we have organized a private presentation of Urban Decay’s summer collection. During the event professional make-up artists introduced the new product and created magnificent images for every guest.
The launch of a new hair product brand ProFiber in “Mars” gallery (Tsvetnoy boulevard) followed shortly after. During the official part of the event a clip with Eva Green, the brand ambassador, was displayed. The celebrities were invited to L’Oréal Academy and had a chance to test the product first.
In fall 2015 we organized a presentation and a launch of advertising campaign for Garnier in Royal Studio. During the event we reintroduced the enhanced micellar water and a BB-cream. We decided to recreate the “home” of the brand ambassador Oksana Akinshina, which was visually split into two sections: a “living-room” for the official part and a “bedroom” for the product demonstration.
We have also supported the evening cocktail party and organized the presentation for improved product line of Elsève “Six Oils” with brand ambassador of the brand, Irina Shake. We integrated the whole range of the product line into the interior of the “Moskovsky” bar (Four Seasons hotel) and filled the space with the scents of aroma candles, created exclusively for this event.
We also organized a presentation of “Face Paint: The Story Of Make-up” book by Lancôme make-up artist Lisa Eldridge in ”Fahrenheit” restaurant. 80 guests had an opportunity to look through the book and learn make-up secrets from brand’s representatives.
For Hair Fashion Night with L’Oréal Professionnel we turned TSUM into an enormous backstage for 200 top-stylists of L’Oreal Professionnel, who created over 1000 styles for the guests of the event. The visitors also enjoyed a grand fashion show and a concert of Polina Gagarina.